JENNIFER RIEGERT
jenn.riegert@gmail.com | 513-309-2920 | linkedin.com/in/jriegert
Accomplished communicator with experience leading integrated marketing strategies. Proven track record of maximizing creativity, data and insights to drive brand growth and launch successful campaigns that deliver measurable business results.
SKILLS
Communication | Marketing Strategy | Branding | Campaign Planning | Content Marketing
Public Relations | Digital Marketing | Partnerships | Audience Segmentation
EXPERIENCE
Hyperquake 2023-2024
Independent brand strategy, design and immersive experience studio
Associate Brand Strategy Director
● Led brand strategy and experience for nine clients by identifying key insights that generated compelling brand stories, helping clients create consistency and build trust
● Elevated marketing campaigns for the Cincinnati Art Museum, Buckle Up for Life and Hamilton County ReSource, which doubled YOY digital marketing metrics
● Branded and launched a new aesthetic laser; approximately four months into the launch, AVAVA was awarded $35M in funding
● Rebranded a zero-emission vehicle company and a laundry care product to clarify their offerings and better speak to the target markets
● Built storytelling strategy and content for immersive brand experiences at executive briefing centers within two international B2B businesses
United Way of Greater Cincinnati 2019-2022
Nonprofit helping people by harnessing the resources of the community
Content Strategy Director
● Recognized for high-quality storytelling and impact communication, resulting in $50M grant from MacKenzie Scott
● Managed internal change communication and trained internal staff on updated messaging and tools
● Ensured holistic integration of all marketing channels, including email, advertising, social media and others by supervising a team of seven specialists
● Planned and delivered a community fundraising campaign which outpaced previous programs by garnering four times more revenue
● Implemented the communications and marketing strategy of the organization
● Set the tone and voice for storytelling; oversaw all copywriting, editing and production of a variety of communications tools for multiple diverse audiences
Spindrift Marketing 2016-2018
Freelance marketing communications strategist
Marketing & Content Strategist
● Grew freelance business to offer brand strategy, communication planning and holistic go-to-market support for mid-sized businesses and tech start-ups
● Established long-term relationships with large Cincinnati agencies by filling gaps in marketing communication expertise
Intrinzic 2015-2016
Integrated marketing agency dedicated to elevating and building stronger brands.
Marketing & Content Strategy Director
● Built authentic brand stories, brand attributes, tone, voice and key messaging helping the brands communicate more consistently
● Managed twelve clients and built purpose-driven brands with mission, vision and values at the forefront of their communication efforts
● Conducted research and brand planning to solidify existing brands, launched new products and helped brands explore new markets and channels to meet the needs of target audiences
Wordsworth Communications Account Supervisor 2010-2014
Spindrift Marketing Freelance PR Strategist 2006-2010
Justice & Young Marketing and Public Relations Senior B2B Division Leader 2005-2006
Signal US Communications Associate Project Manager 2004-2005
EDUCATION & AFFILIATIONS
Ball State University | Master of Arts in Public Relations 2005
Ohio University | Bachelor of Arts in Psychology 2000
Miami University | Visiting Clinical Faculty 2015
Xavier University | Adjunct Faculty 2009
Cincinnati Early Learning Center | Board Member 2016-2018
Girls on the Run Cincinnati | Marketing Committee Member 2007-2015
AWARDS
Blacksmith Award: Campaign Best of Show | Cincinnati PRSA 2012
Blacksmith Award: Social Media Campaign | Cincinnati PRSA 2012
Blacksmith Award: Social Media Campaign | Cincinnati PRSA 2011